Anyone who will attempt to master the search engine’s system in ranking websites will only find himself in vain due to the search engines’ continuous updates in its algorithms. However, in the midst of these unceasing updates, or at least, for the time being, one of the reliable ways in search engine optimizing a blog or website is with natural links.
What are natural links?
Natural links are created by another person aside from the website owner, developer, or SEO firm. These links are created through that person’s own initiation and belief that the website where the link will lead to is relevant, legitimate and has valuable information to give. Thus, natural links can give an excellent job of increasing the value of a website.
How do we build content that will attract natural links?
Now that we know what natural links are and how it benefits a website, let’s find out how to create content that will attract these from independent sources. The following steps may not be that easy to follow but the results will certainly be worth the effort.
1. Be sure to create high-quality content
This is the first step in getting natural links. No matter how aggressive an owner is in marketing or promoting his site and getting in touch with as much people as he can, if the content is not worth it, no one will bother creating content with a link to the site.
2. Create a network of product reviewers
Wondering how you will have people do this for you without any fee? Offer them your product and service that they can use for free then request them to write a review in their site with a link to your site so readers will know where to find the product/service.
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3.Join legitimate blog networks and communities
Joining blog groups will give benefits such as knowing the latest tips in getting natural links and getting the site introduced to other people who shares the same interest and who will be more than willing create natural links to the site. Care should be taken in choosing which groups and networks to join, though. There are blog networking sites that are already de-indexed by Google due to its main purpose of mass-producing blogs. One example of the sites to stay away from right now is BuildMyRank.
4.Build relationships with the leaders in the industry
For those who do not have any idea where to start, forums, blogs, and reviews are good places in the internet to go to. After finding out who has been reputable and has a wide audience in your niche, try your best to get in touch with them. Follow them in Twitter, try to add them to your list of Facebook friends, post worthy comments in their blogs until you get noticed and regarded as someone worthy to get to know. Eventually, you will be able to create content that will involve the top-notch guys in your industry who will be more than glad to promote your projects or share your posts.